As a make-up artist and budding entrepreneur, I'm a huge fan of reading articles on others artists' experiences and (of course) self-help books! I was lucky to catch the Industry Insider Panel being moderated by Plutino Group Make-up Artist, Jackie Shawn. I admire Jackie's philosophy of bringing out the beauty in everyone - it truly reflects how "down to earth" she is, even with all the accomplishments under her belt. The panel members included seasoned and successful make-up artists (each with a different niche) and Debbie Bondar, President & CEO of FACE atelier. If you weren't able to attend the CMS, here are some of the topics that were presented before the panel. I hope you find it as useful as I did!
What are the qualities of a successful make-up artist?
"Make-up is secondary – the relationship is first. Find out who they are and if you have any common interests before moving in." Keep in mind that when you apply make-up, you are stepping into someone’s personal space (most people aren’t used to having anyone that isn’t a loved one so close to their face!). Break the ice first to set any nerves at ease. You'll find the relationship building to be one of the most rewarding parts of the job, and hopefully, it will also encourage return visits (and referrals) from your client.
How important is speed?
For this response, the answer seemed to be “it depends on the work being done”. Take into consideration any time constraints, and instead of trying to do everything, “pick key elements/strengths” of your subject and know what will “read best on” camera to achieve your desired look.
Do you have any tips for negotiating prices?
"Know Your Market". The panel suggests cold calling your competitors in order to do your "market research". Inquire about the different rates for 1 person versus 5 people, and look at the patterns between the rates of different artists. Keep in mind that your rate in suburbia will likely vary from the rate clients will pay in a buzzing metropolis. Be realistic - your rates starting out will not resemble the rates that a top industry artist can command. (Well, your rates can be up there, but that doesn't mean people will be knocking on your day to pay you!). Even top industry artists take "low-paying" jobs to get better opportunities. Apparently, doing full-day magazine cover shoots only pays nominal fees of $75-$150 -- even to top artists! Yet, top artists "rationalize their losses" and instead view these shoots as an opportunity to get their name out there for more work. If you're stuck on negotiating prices, a good reference for a base price is the minimum amount you would need to spend at a make-up counter to get a "free" application. Usually, that price is $45 or a purchase of two products.
How important is it to specialize?
Being strong in a "niche market" can be beneficial, i.e. body paint and special effects. But overall, it is better to be "well-rounded - good at everything, and exceptional at a couple of things" to sustain your place in the industry. Be open to all calls that you receive. If you're "serious about make-up as your craft, you'll keep learning and growing" whether it be brushing up on product knowledge or updating your training.
Do you have any advice for new grads fresh out of make-up school?
Work with photographers who will make your work look better and stand out. If you can't work with the high-end photographer, try to work with his or her assistants. Build your portfolio constantly improving the quality of your photos (rinse, wash, repeat!). "If one door closes, remember that it opens in another direction."
How is the economy affecting the industry?
Economic times have been bleak, but rest assured there was hope for this question with Debbie's comment that “make-up is a recession-proof industry”. There will always be weddings, and always be women looking to buy make-up. Make-up is still an affordable option that can instantly help someone look and feel great (and it's definitely cheaper than buying a pair of designer shoes!). But the panel also pointed out that with tough economic times, there will likely be fewer paying jobs. With the constant influx of new artists in the industry, it likely means there will be more people competing for fewer jobs.
According to the panel of experts, the best way to protect yourself is to know your market and remain flexible. Be prepared to re-evaluate your prices in order to be competitive, and make sure you're "on top of your art" to remain in demand. You don't necessarily have to lower your prices, but instead, you can offer free add-ons for services you would normally charge (i.e. eyebrow grooming, eyelash application). Be strategic and use smart, aggressive ads (hardcopy or online) to get yourself and the updated services you're offering out there.
What has been the biggest hurdle you have faced as a successful woman?
"Overcoming mental blocks". Remember that attitude is everything. Negative thinking can be self-protecting but it can also be self-defeating. If you think "it's so tough to make it in this industry", you may be quick to give up and minimize your losses when it doesn't happen right away. Keep in mind that success doesn't happen overnight, and consistent hard work and passion can carry you through. When you're positive, you'll encourage others around you to be positive and they'll simply want to be around you more. Believe in yourself and you'll be amazed at where that can take you.
Showing posts with label cms 2008. Show all posts
Showing posts with label cms 2008. Show all posts
Thursday, November 13, 2008
Makeup Artist Corner: Canadian Makeup Show 2008
The Makeup Junkie team was in full force at the Canadian Makeup Show this past weekend. In its newer and bigger home at The Better Living Center, makeup professionals and enthusiasts flocked to the show in hopes of learning the ins and outs of the industry plus score some pretty sweet deals on some of the top makeup brands in the world.
One of my highlights of the show was catching up with the adorable and inspiring Michael DeVellis, founder of The Powder Group! Some of my writers and I volunteered to help out at The Powder Group booth which was an amazing experience for all of us. Makeup artists crowded the booth for a chance to chat with Michael for advice and many signed up for a subscription to his industry must-have, On Makeup Magazine.
Also featured at The Powder Group booth were the infamous Powder Group Clear Soft Packs that sold out quickly and a new limited edition makeup collection, 9x9 Artists which writer, Nicole, is so gracefully showcasing in the photo above.
A makeup show wouldn't be complete without some incredibly wicked makeup artistry! The photo above is the makeup works of some talented artists from Make Up For Ever. This model was so fi-errrce (my inner Tyra coming out)!
It was all about gore and fantasy over at Obsessive Compulsive!
Of course, Nicole and I did have some time to go and peruse the different booths. I didn't do as much damage as I had intended to because we were able to come away with some awesome freebies! Stay tuned for reviews on the Make Up For Ever Dany's Pouch and Flap Velcro Pouch, The Powder Group Clear Soft Packs, 9x9 Artists Makeup and Nail line, Crown Brush, aDesign brushes, Face Atelier Lip Glazes and Powder Eye Pencil (I also had the pleasure of finally meeting founder and CEO of Face Atelier, Debbie Bondar!), and makeup artist cult favourite, Embryolisse Lait-Creme Concentre!
I love events like this where people who have a common love can come together and connect in one place. It was such great fun meeting new people, learning their stories, and chatting with old friends and co-workers. I definitely look forward to it next year and have no doubt it will be much bigger! Thank you to Michael DeVellis for being so amazing and taking care of us Makeup Junkies! And thank you to that special reader who visited me at the booth to tell me she was a big fan of Makeup Junkie! It's always nice to meet our readers!
To read more about the CMS visit Makeup Junkie writer, Rhia's site for her write up!
One of my highlights of the show was catching up with the adorable and inspiring Michael DeVellis, founder of The Powder Group! Some of my writers and I volunteered to help out at The Powder Group booth which was an amazing experience for all of us. Makeup artists crowded the booth for a chance to chat with Michael for advice and many signed up for a subscription to his industry must-have, On Makeup Magazine.
Also featured at The Powder Group booth were the infamous Powder Group Clear Soft Packs that sold out quickly and a new limited edition makeup collection, 9x9 Artists which writer, Nicole, is so gracefully showcasing in the photo above.
A makeup show wouldn't be complete without some incredibly wicked makeup artistry! The photo above is the makeup works of some talented artists from Make Up For Ever. This model was so fi-errrce (my inner Tyra coming out)!
It was all about gore and fantasy over at Obsessive Compulsive!
Of course, Nicole and I did have some time to go and peruse the different booths. I didn't do as much damage as I had intended to because we were able to come away with some awesome freebies! Stay tuned for reviews on the Make Up For Ever Dany's Pouch and Flap Velcro Pouch, The Powder Group Clear Soft Packs, 9x9 Artists Makeup and Nail line, Crown Brush, aDesign brushes, Face Atelier Lip Glazes and Powder Eye Pencil (I also had the pleasure of finally meeting founder and CEO of Face Atelier, Debbie Bondar!), and makeup artist cult favourite, Embryolisse Lait-Creme Concentre!
I love events like this where people who have a common love can come together and connect in one place. It was such great fun meeting new people, learning their stories, and chatting with old friends and co-workers. I definitely look forward to it next year and have no doubt it will be much bigger! Thank you to Michael DeVellis for being so amazing and taking care of us Makeup Junkies! And thank you to that special reader who visited me at the booth to tell me she was a big fan of Makeup Junkie! It's always nice to meet our readers!
To read more about the CMS visit Makeup Junkie writer, Rhia's site for her write up!
Friday, November 7, 2008
Beauty News: Canadian Makeup Show November 8/9 2008!
Canadian makeup enthusiasts and professionals will be attending the Canadian Makeup Show this weekend, November 8 and 9, in its new and bigger home at The Better Living Center! The show will be hosting a fantastic list of makeup brands including some Makeup Junkie favourites like aDesign Brushes, Face Atelier, Industry Cosmetics, M.A.C. Cosmetics, and Make Up For Ever! Some key note speakers to look forward to: Eve Pearl, Canadian celebrity makeup artist, Veronica Chu, Kevin Bennett, Michael Westmore, and the one and only Michael DeVellis of The Powder Group! Speaking of Michael and The Powder Group, be on the lookout for us gals from Makeup Junkie helping out at The Powder Group booth on both Saturday and Sunday! So be sure to stop by!Show details:
When: November 8, 9
Time: Saturday 9 - 6, Sunday 10 - 6
Where: The Better Living Center, 195 Princes Blvd, Toronto, ON, Canada
Ticket Prices: At The Door (During Show Hours Only)
One Day Ticket $40.00
Two Day Ticket $65.00
Info: http://canadianmakeupshow.com
Stay tuned for details from the show!
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