Showing posts with label Wella. Show all posts
Showing posts with label Wella. Show all posts

Wednesday, February 16, 2011

NYFW F/W 2011 Beauty: Wella Trend Report: Narciso Rodriguez

NYFW F/W 2011 Narciso Rodriguez

Collection:
The Fall 2011 collection draws inspiration from architectural elements and the combination of these rich, textural materials.  It is a collection that combines color with neutrals to create graphic shapes and volume.


Hair Look:
This season the beauty look embraces the darker side of Narciso Rodriguez and illustrates the strength that this modern woman embodies.  According to Wella Professionals Global Creative Director, Eugene Souleiman, “She resembles the women photographed by Peter Lindbergh in the mid to late 80s, she is intelligent and not pretty in an obvious way, but her look is interesting.  She is admired for her character and tough nature, which is reflected in the somewhat unkempt, rough hairstyle.”  A simple ponytail becomes masculine by tying it into a knot on the back of the head.  Rather than keeping hair around the face sleek, it’s mussed up for added texture and roughness that suggests this intentional, uncaring attitude and air of confidence.

Credit Info:
Hair Styling by: Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling
Hair products provided by Wella Professionals

Step-by-Step Styling
1.     First, spray dry hair with Wella Professionals Ocean Spritz at the roots to get the maximum benefits of the product by adding texture.
2.     Blast hair all over with a hair dryer directing the air and heat at the head to create root lift and texture.  Massage roots to create more volume.
3.     Grab hair and pull into a tight ponytail one inch below the crown and secure with an elastic.
4.     Spray length of ponytail with Wella Professionals Ocean Spritz for some additional texture and then tie ponytail into an actual knot; secure knot in place with a pin.
5.     Gently pull at pieces of hair around the face with fingertips to create a square shape.
6.     Rub Wella Professionals Texture Touch into hands and slick onto hair with palms to create a raw, tight texture that makes hair look dirty and matte.
7.     Spray hair around the face with Wella Professionals Shimmer Delight to add some shine and glossiness to the finished look.

 For more information, visit www.wellausa.com.

Photos provided by Wella.

Tuesday, February 15, 2011

NYFW F/W 2011 Beauty: Wella Trend Report: DKNY

 NYFW F/W 2011 DKNY

The Look:  Perfect Imperfection

The hair look for the Fall  ’11 DKNY show in New York was inspired by the late ‘60s/ early ‘70s ‘mod’ look, where stiff structured looks gave way to a new modern aesthetic.   The hair perfectly partnered the new linear aesthetic of the DKNY catwalk collection, which featured a palette of black and white with splashes of red, orange and navy, and channeled a ‘mod’ ‘60s mood.

“I wanted to create a look that started off with the perfect blow dry but then evolved to a more thoughtful, contemporary finish.  I was inspired by the classic ‘Rock Star’s Girlfriend’ look of the late ‘60s, a look that is still much coveted today, as it is the perfect combination of sexiness and class.  For me, it’s all about creating the perfect look and then bringing in imperfection, in this look we’ve done that by adding texture for a raw, sexy, ‘lived in’ look” says Eugene Souleiman, Global Creative Director Wella Professionals, Care & Styling.

Get the Look:
Start by creating the perfect blow dry; use Wella Professionals Perfect Setting Blow-dry Lotion.  Blow-dry the hair using a round brush to give a smooth finish.  Create a side parting and section off the hair around the crown of the head.  Divide the crown section into two and wind each section round a large Velcro roller and clip in place; this will give direction and create a little volume.  Leave the Velcro rollers in for at least 15 minutes.  To finish the style, remove the rollers and spray Wella Professionals Ocean Spritz Beach Texture Spray into the hair, blast the hair with a blow dryer to dry the spray, and then massage the crown of the head with your fingers to create texture and fly aways.

Products:
·         Wella Professionals Perfect Setting Blow-dry Lotion
·         Wella Professionals Ocean Spritz Beach Texture Spray

 NYFW F/W 2011 DKNY

Photos provided by Wella.