Saturday, October 4, 2008

Think Pink: Too Faced Betsey Baby!

The story behind Too Faced Eyeshadow Duo in Betsey Baby ($17 USD) is a personal one. This custom-made duo shadow of delicate mauve-pink/light neutral pink was named after Too Faced creator, Jerrod Blandino's dear friend, Betsey Olum. Betsey, Sr. VP of Marketing for Sephora, had been diagnosed with breast cancer and during this difficult time, Jerrod was her top supporter. Betsey had asked Jerrod on a whim if he would bring back her favourite discontinued Too Faced Shadow, Heiress. Together the fierce duo developed the perfect highlighting-accent colour. It was renamed Betsey Baby in honour of her battle and triumph over breast cancer. What an amazing story!

Jerrod has committed to donating $3 per sale of this limited-edition shadow to the Breast Cancer Research Foundation (BCRF). In return, Betsy has personally committed to the same donation, as has Sephora and $9 per sale of Betsy Baby will be directed to BCRF!

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