Sunday, July 12, 2009

Beauty News: Shu Uemura Opens New Location in Toronto!

If you haven’t already heard, Shu Uemura opened its third counter in Canada at the Holt Renfrew on Bloor St. and Makeup Junkie was there to get the inside scoop!

Let us introduce you to Mr. Shu Uemura, one of the greatest makeup artists of our time, and his philosophy behind the Shu Uemura brand. “Beautiful makeup starts with beautiful skin.” With the company's philosophy of ‘nature, science and art', this theme is evident throughout the line. We have known Shu Uemura for the eyelash curler (which we swear by – this product should be a staple in any woman’s makeup case), but we were unfamiliar with some of the other products Shu Uemura had to offer.

The Holt Renfrew staff were most enthusiastic about the Cleansing Oil (shown above), another star product the brand is known for. Just apply on a dry face and it will gently rub off any makeup. Our Makeup Junkie staff have tried it for several days now and have fallen in love with the Cleansing Oil. More products to be excited about is a new skin care line launching this Fall called Red Juvenus. The line consists of 5 rejuvenating skin care products which will help correct the first signs of ageing (pictured below). After trying some of the products, our writers found that it immediately made their skin feel more supple and re-vitalized.

A favourite among us Makeup Junkies was their Tokyo Lash Bar. We loved the displays of the brand's fake lashes, ranging from natural to fantasy to theatrical.

Makeup Junkie also had a chance to speak with Taca Ozawa, the new principle makeup artist in Canada. He was very helpful and informative showing us different products from the UV Under Base SPF 10 (mousse-like tinted primer good underneath foundation, minimizes pores and gives skin a healthy glow) to the blush (with good pigmentation that only a little is required) to the eyeshadows and lipsticks (a wide range of colours and long-lasting pigment). He even demonstrated on one of our writers, Donna, the "Shu Uemura way" of applying blush.

All you need to do is take one side of your blush brush and dip it into your blush. Next, starting at the top of the cheek bone, stroke your brush forward only once in one fluid motion. Then sweep up to the temple using the clean side of the brush. And then 3 small strokes downward and forward to blend.

Our writers left with a new found love of the Shu Uemura brand. It was through Mr. Shu Uemura's passion of wanting to be the "most advanced makeup artist in the world", that the line has inspired so many makeup lovers and makeup artists around the world. Discover and experience the new counter until July 12th, and you will receive a complimentary application of Shu Uemura's bestselling luxe brown eyelashes with a minimum purchase of $45. Spaces are limited so be sure to book an appointment!

by Donna De Leon and Mae Atiga
Photos courtesy of Donna De Leon

1 comment:

Jae said...

thanks for the info! i never knew this and i live in Toronto, haha. i love their Red Juvenus packaging!! and their eyelashes look really fun