Beauty Feature: Benefit Cosmetics the Latest "It" List

Benefit Cosmetics is one of the few brands that make me glee with girly giddiness. Everything from the packaging down to the cheeky names make this brand stand out from the crowd of black sleek packaging. Makeup doesn't have to be all business and no play to be a good product, a philosophy that founders Jane and Jean Ford had in mind when starting their cult brand.

I've been meaning to write about some of my latest Benefit faves, but as always time just gets away from me!

1. Benefit Lip Gloss ($18 USD): I'm really glad Benefit decided to revamp their glosses. The original formula was really sheer and didn't last too long on the lips. The newest versions (available in 8 shades) are everything you'd want in a gloss: perfect amount of colour, smooth texture, and high shine. The soft cusion paddle really helps hug the lips for a flawless application. Lovely shades: Fresh Squeezed (pink grapefruit), I'm With the Band (golden pink shimmer), Who Are You Wearing? (passionfruit pink), and Almost Famous (copper penny). Like the old formula, their signature apricot-lychee scent is a delight!

2. Benefit Velvet Eye Shadows ($18 USD): These new shadows have amazing pigment and a velvety soft finish. The finish is very shimmery so I would use sparingly during the day or mix with a matte shadow to soften. You can use dry for a sheer finish or layer over their creaseless cream shadows for high drama. The range of colours are gorgeous especially new launches for Fall, Where There's Smoke (smokey pewter) and I Cannes and I Will (golden mulberry).

3. Benefit Creaseless Cream Eyeshadow/Liner ($19 USD): I am all about quick and easy to apply shadows that stay put and double as a liner! They come in a soft shimmer finish ranging from soft to dramatic shades. These work great under powder shadows as well. I love using Honey Bunny (terracotta nude) as a base, Samba-dy Loves Me (champagne gold) to highlight, and Strut (smokey denim) for a smokey finish.

4. Benefit Crescent Row Eau de Toilettes ($36 USD): How ridiculously adorable is this packaging for Benefit's new fragrance line, Cresent Row? Laugh with me LeeLee is a naturally feminine scent with classic girly style. Something about Sofia is a lovely fruity floral scent and one of my favourites. My place or yours Gina is a seductive woodsy oriental scent and my other favourite.

5. Benefit Automatic Eyeliner Duo Pencil ($20 USD): Lining your eyes is the only way to give your eyes definition. The automatic liners are nice and thin so you can get right to the base of the lash. They also glide on smoothly and automatically sharpen on their own. I love that it comes with a smudger on the other end - helps diffuse the line or create a sultry finish. My favourite comes in Wink o' Ink, a metallic charcoal grey.

6. Benefit "hello flawless!" Custom Powder Cover-up with SPF 15 ($34 USD): Benefit is all about functionality while still looking cute. All you MAC Studio Fix fans will love Benefit's powder foundation. The powder goes on silky smooth, covers flawlessly, and makes your skin look radiant. I love that it comes with a sponge for heavy coverage and a brush for lighter coverage. And if you want to spot conceal all you have to do is conceal with the sponge and blend with the brush! My only issue is that the line definitely needs a wider range of colours - I'm no. 6 the darkest shade!

7. Benefit One Hot Minute Sexy in Seconds Face Powder ($30 USD): Who knew you could find sexy in a powder! I love using this rose-gold loose powder for adding a warm glow to all my "sexy" areas lol. This looks great on its own or layered over your favourite blush. Use on areas you'd like to highlight like your cheekbones and decolletage. The fan brush is actually the type of brush I like to use when I want shimmer to look more natural, like you're glowing from within.

8. Benefit Smokin' Eyes Palette ($36 USD): This awesome palette for eyes and brows has everything you need in creating the perfect smokey eye and brow. The kit includes: eye bright for highlighting underneath the brow bone, 3 smokin' eye shadows: pink highlight shadow, pewter base shadow, and deep charcoal shadow, smokin' liner, brow zings shaping wax, fluff/shadow hard angle brush, tiny tweezers, and a lesson to walk you through each step! This handly palette was perfect for a bride I did a few weeks ago.

Over the years I've found you really get more bang for your buck with most Benefit products. And it's why I just can't get enough! Stay tuned for more features including Benefit's holiday collections and more!

www.benefitcosmetics.com