Tuesday, March 30, 2010

LG Toronto Fashion Week F/W 2010: VAWK

Yesterday, I had the awesome pleasure of working the VAWK show with the fabulous CARGO Cosmetics team! In case you aren't familiar, VAWK is the Canadian line launched by Project Runway Season 2 winner, Sunny Fong. The show was held at The AGO, a fitting venue for the theme of his line: structure meets disintegration.

The makeup inspiration was what I like to call "ice princess": strong architectural brows, pale creamy white eyes and lashes, frost bitten cheeks and paled out lips with just a smudge of red in the center. The lovely and talented Key Artist and CARGO National Artist and Training & Education Manager in Canada, Annesley, collaborated with Sunny to create this whimsical yet edgy look. 

 The fab makeup team with Sunny! L-R: Eunique, Sunny, Kristie, and Annesley

The makeup went through many variations before we got to the final look but the end result looked stunning on the runway! The hair, done by the fantastic team at Salon Daniel, was ah-mazing. The top was teased for volume, hair kept close to the sides and the back was pulled into a square bun. The excitement of seeing a bride in her wedding dress with the hair and makeup done was very much the same feeling after the models were in their outfits!

1st look

 2nd look, lip colour is applied just to the inner center of lips

After the first run-through, we realized the lips just didn't translate. The natural day light was also washing the models out and the colour on the cheeks needed to be bumped up a few notches.

3rd look, applied more pink blush to the apples and made the lips stronger and less defined

The final look! Lots of pink on the apples, strong white shimmer on the cheekbones, and red lipstick smudged in the center with clear gloss over top

The look was created using all CARGO Cosmetics. It was my first time working with CARGO's Oil-Free Foundation and I absolutely loved the coverage. Skin was still properly covered yet had a luminous finish. The pouch packaging is especially handy for transporting and even more perfect if you're a makeup artist. Another product I fell in love with is Catalina blush which I will have to pick up! In the tin, it looks like a soft pink but don't be fooled! This colour has a lot of pigment but is definitely buildable. This was the blush used to create the baby doll pink cheeks on all the models.

Funny guy - he actually stooped down to my height! 

The show was fabulous and Sunny was an absolute sweet-heart! His talent and humble attitude is inspiring and I was so happy to be apart of the show. I was glad to work with Annesley and Eunique again and to finally meet the uber-talented artist, Kristie Stoodley! Working with a great team just makes working shows that much more fun. 

A few of my favourite pieces

Loved the jewelry pieces!

What did you think of the makeup look? 

To view more pictures from the show visit my gallery here. Check out more VAWK coverage from BlogTO!


Arianne said...

Oohh awesome pics, awesome makeup! You look so cute and glowy :)

So Very Fabulous said...

Wow, great pics, it looks like so much fun! Love the makeup too!

Make-up Junkie said...

Thanks ladies! It was a great show - love working with CARGO makeup!

meredith said...

Cargo has wonderful makeup...I have been lovin' my Smashbox but I came from Cargo! You have inspired me to re-visit!!