Monday, December 7, 2009

Beauty Feature: Cover FX

Cover FX is a popular brand amongst many of my friends and clients. However, this Makeup Junkie had never really tried the line. When I tell people this, it's usually followed by a gasp and "Really? You've never tried Cover FX?". Take back your gasps people because I finally know what the buzz is all about!

I visited the Cover FX booth at the IMATS show in Toronto. The first person to greet my friend and I was Derek Selby, makeup artist for Cityline and Cover FX. I've spent many Fridays watching Cityline's makeover shows just to see Derek beautify some lucky ladies! Wanda Longo, International Communications Director for Cover FX, was also at the table colour swatching some Cover FX fans.

Pictured up top is me with President and Co-Creator of Cover FX, Lee Graff! We chatted briefly about beauty bloggers and Cover FX recognizing bloggers as an important part of media. Lee's background as a corrective makeup specialist for patients with skin disorders and burn victims are what prompted her to start Cover FX.
Cover FX products offer a wide range of full coverage cosmetics that offer therapeutic benefits and environmental protection while being completely free of irritants. Wanda was super helpful and offered to test the products out on our skin. As you can tell in the photo below, I happily agreed (eww profile shot!). The lovely people at Cover FX sent me a few samples that were used on me at IMATS.

1. Cover FX Natural FX Water Based Liquid Foundation SPF 15: I prefer a lighter texture of foundation and was absolutely happy with the results. The foundation feels light on the skin yet covers redness and blemishes flawlessly while still looking natural. I also found it lasted all day with no touch-up required. Tip: even though it is a liquid a little goes a long way. I only needed to dab in the areas that required coverage. The product blended seamlessly with the rest of my skin so no dark outline!

2. Cover FX Setting FX Translucent Loose Mineral Powder: Wanda used this powder to set my foundation for longer-lasting results. I've been using this for the past week now and love how luminous it makes my skin look.

3. Cover FX Bronzing Powder in Golden Peach: This mineral based bronzer not only gives you a healthy glow but is good for your skin. The Golden Peach is gorgeous and definitely a universal shade. It just gives your cheeks that extra pop of colour! Tip: Derek used this bronzer as a shadow!

If you've ever shopped for a Cover FX foundation then you know it can be a little daunting if you don't know the way the colour range works. I've gone a few times with my best friend (pictured above) to shop for a Cover FX foundation and failed each time. The colours we chose were a little - ok alot off. Thankfully, Wanda gave us a little Cover FX colour lesson.

B Series: "Think Beyonce." Golden brown to Ebony undertones
C Series: Primarily Pink undertones
E Series: Neutral meaning Pink and Yellow undertones
M Series: Yellow and olive undertones

Can you guess which ones we are? Christine and I both ended up being M60! Click here to see an in-depth guide.

The gang at Cover FX were a lot of fun and extremely helpful! Thank you to Lee, Derek, Wanda and Melissa for chatting with Makeup Junkie!

Have you tried Cover FX? Makeup Junkie wants to know what you think of the popular line!


Lipstick Rules said...

I am intrigued! I checked out the display at Shopper's but couldn't find anyone to help me with colour selection. Maybe I'll look at M60 - could we be similar?

Make-up Junkie said...

Try M60 - we probably are the same shade!

Retrodiva said...

I love, love, love Cover FX! They make the best primers and concealers I have ever used.

Arianne said...

I love cover fx for heavy concealing. I used the cream compact foundation as concealer this summer over an obvious discolouration, and it worked like a charm!

MakeupByDonnaMarie said...

Hmmm...interesting...think I may give it a try!