Monday, June 25, 2012

Beauty Event: Benefit Cosmetics Goes "Glamouriety" On Film!

A few weeks ago, Benefit Cosmetics put on an amazing event for the launch of their new movie "Glamouriety". I wasn't able to attend but my lovely friend, fellow blogger and makeup artist, Arabella Trasca, attended on my behalf. This is what she had to say - thanks Bella! Looks like you ladies had a fabulous time! 

Moet, cupcakes and a movie..sounds like the perfect date. Also add a fun photo booth, drag queens, candy bar and popcorn - what could be more fun than that?

That is exactly what Benefit Cosmetics did for their VIP makeup artists and bloggers in the city.
The event was held at the Scotia Bank theater in Toronto. I imagined the event would have been more products focused but was pleasantly surprised to experience the true story of Benefit Cosmetics; identical twins who started it all more than 30 years ago. It was inspiring to see the success of two sisters that listened to their intuition and followed their heart to create this brand. 

The movie was humorous and whimsical; the girls definitely know how to have fun.
“For us, Glamouriety is more than a film; it’s the story of our lives and what became Benefit’s business plan and inspiration," said Jane Ford. “We’re hoping the film will give all the beauty gals in the audience a better understanding of the wild ride our beauty career took us on, literally from farm to fame, and how we were able to do it the whole time with a lip-glossed smile on our face."

The night was filled with laughter and it was clear that everyone was having a great time. As the girls say “laughter is the best cosmetic”.

About Arabella Trasca

Arabella has trained and worked as an accomplished Makeup Artist for the past 8 years, and is experienced in all aspects of makeup, from bridal to runway, special effects to editorial, and makeup for film and television. She also teaches privately. 

Arabella has worked and taught at M.A.C and Christian Dior and is currently a freelance artist working with one of Canada's leading makeup artists, Jackie Gideon ( Arabella has created stunning looks for high-profile clients and is becoming one of the most sought after artists in her field. She is continually inspired by the people she meets along the way.


Janella Panchamsingh said...

I went to this event too! with my co workers. How did you like the movie?

Jane Jones said...

I wish I could be there.. It looks like you really having fun there.. So sad!