Wednesday, November 3, 2010

Beauty News: Makeup's Biggest Weekend Is Almost Here! Toronto IMATS!

This is one makeup event I look forward to all year! It's hard to believe that one year has gone by already. In case you aren't hanging with the cool kids, makeup's biggest event is almost here! The International Makeup Show (IMATS) will be coming to Toronto on November 6 and 7. It's a must-attend event for industry professionals but definitely welcomes anyone who LOVES makeup!

Besides the copious amounts of makeup and makeup accessories that will be available, I love going and meeting up with my fellow beauty lovers. Be on the lookout for a group of us Toronto Beauty Bloggers (TBB) perusing the booths and shopping (check the TBB blog to see when meet-up times and locations are)! You will also have access to many top industry experts that you can meet and chat with as well as seminars and workshops. 

I had a Twitter convo with makeup artist, Naomi from StylEyes, about how I decide what products to stock in my kit. I usually buy products only when I'm low or if it's something I don't have and absolutely need/want. I definitely depend on makeup artist reviews before making a purchase. With an event like IMATS, there is a temptation to go a little crazy so my advice is to make a list and stick with it. And if you're shopping with a group of friends like I will be, try not to get swayed into buying products you don't need. Here is what I'll be stocking up on:
Face atelier Ultra Foundation Pro ($32 CAD): This is the one foundation line I use on my clients 98% of the time. I always have brides coming back and asking me what foundation I used on their wedding day. What my clients love? Flawless, luminous coverage without the heavy feel. Click here to see my reviews of Face atelier Cosmetics.  

Embroylisse 24 Hour Miracle Cream ($25 USD): You'll see this dream cream in most makeup artist's kits. Love this stuff and so do my clients! I need an extra one to use on myself! I've been using this lately now that the weather is getting drier. Click here to see my reviews of Embroylisse.

CoverFX Conceal FX ($27 CAD): I only have one shade but want to collect the rest for my kit! Gives full coverage, HD ready, and covers all your imperfections. Plus, it's water-resistant and fits easily into any kit or makeup bag. Click here to see my review of CoverFX Conceal FX.

Kett Sett Powder ($22 USD): What setting powder to use was also a topic that came up on Twitter. Kett Sett Powder has been on my wish list for so long and yet it has never landed in my kit. I've been using my trusted M.A.C. Blot Powders over the years but one of my shades was swiped over the summer during a wedding gig. Accident of course! Good excuse to pick this one up.

Also on the list are disposable mascara wands and maybe one or two brushes (my brush collection is pretty stocked though). Have you tried any of these products? What will you be picking up at IMATS? 

I look forward to seeing familiar faces and meeting new ones! Stay tuned for my highlights of this year's IMATS! To read past highlights of Toronto IMATS click here.

For more information on location, dates, tickets and keynote speakers visit


Miss Krimson said...

woohoo cant wait for your photos of the event! :D
Ƹ̵̡Ӝ̵̨̄Ʒ... ....Ƹ̵̡Ӝ̵̨̄Ʒ

Naomi said...

Thanks for the mention Joy! I'm so excited for IMATS that I can hardly contain myself, lol.
I'm definitely hitting up the Faceatelier booth and I would love to get the Cover FX concealers for my kit as well. I also plan to hit up Yaby and Crown. I know that you've mentioned Adesign brushes before, which brushes do you love from them?

Make-up Junkie said...

@Naomi - you partly inspired me to do the post! I would love to get stuff from Yaby but I have so many shadows, blushes, etc. I was looking to see if Adesign was on the exhibitor list but I didn't seem them. I love the pointed foundation and concealer brush :) The flat shadow brush is ok but I prefer MAC's #239 still.

Elaine A said...

Ok this is so strange - I SWEAR I commented on this last night!

I'm not sure if I'm going to IMATS (we were talking about this on twitter - I'm @CurlsPearls :) )

since I'm not a makeup artist and I'm not in the industry. I just have a love of makeup and like experimenting on myself. I only started a blog about beauty products a couple weeks ago LOL! Timing may not permit to attend anyway, but either way I will make it a point to go for sure next year now that I know about it!

Toronto Beauty Reviews

Curls and Pearls

Tracy said...

Where can you get the Embroylisse cream in Canada? I'm dying to try it out!

Make-up Junkie said...

@Miss Krimson - will do IMATS post soon!! :)
@Elaine A - did you end up coming out? it was so crazy packed with people to meet up!
@Tracy - Are you in Toronto? If so, it is at Wink Studios (makeup school off of Yonge (in between Wellsley/College), Jordane and one other place but I can't remember! lol